Think about your favorite brand.
Why do you like it? What makes you believe that it is a good purchase?
I was recently tasked to do a research and certain write ups on how good packaging further enables a brand in penetrating the local and international markets. As part of the Trade and Investments Promotion Group, our task is to help Philippine businesses in accessing not just the local Philippine market but more importantly, in accessing top export markets abroad. That’s a huge task, yes. But of course, as part of the government, we are always up for the challenge.
Through and through, our task is to hunt for the best brands that are proudly Philippine made. Through the conduct of international and domestic trade fairs, we are almost always in discussion with top-notch and world-class Philippine enterprises. Some are big but most are small enterprises.
On a personal note, whenever I watch an influencer I deeply admire, I always wait for the ‘unboxing’ time. I think it’s part of experiencing the brand. Some of the best products that I follow have really good packaging and for me, that is really important in catching your consumer’s attention. From their boxes/containers to their designs, it tells how the brand value you as a consumer.
For most, packaging catches the attention of the buyer. As humans, we are very visual and we rely most of the time in our sense of sight.
According to Canva, “packaging, when done correctly and creatively, is ultimately what sells your product.”
True enough, packaging is the top mean to market your products. It tells the story behind your brand. Look at the most successful brands in the country and even abroad, all of them exhibit good packaging.
Below are some of my favorite homegrown brands with really good packaging. Of course, more than the packaging, these brands are also top-notch.
1. THEO AND PHILO
2. SUNNIES FACE
3. LOCALLY JUICE DRINK
4. Manille Liqueur de Calamansi
5. Happy Skin PH
As part of the initiatives of the Department of Trade and Industry of capacitating more local businesses in terms of marketing and product development, the DTI recently led the conduct of the 1st Packaging Summit in the country. The summit primarily aims to inspire local businesses in upgrading their packaging and helping them acquire the latest trends in packaging. Through this, the government expects to boost the number of Philippine brands entering the mainstream market, competing with other world-class brands.
Filipino products are really good. Our dried mangoes, our banana chips, our chocolates. Our goods are really among the best. I have encountered a lot of delicious food products from the Philippines that are incomparable. But then, we lack brands that are champions in terms of packaging. They fail most of time in terms of catching the consumers’ attention and that oftentimes, limit its capacity to scale. With the available of technology and the rise of social media, now is the best time to make Philippine products “instagram-worthy.”
Start today, share your most loved local brands with their best packaging! 😉
under the sun 